Why E-mail Marketing is so Important ?

We’ve all heard the headlines… “Email is king!” “Email is dead!” “Email, the most addicting drug on the planet” “How to handle inbox overwhelm” And on, and on they go. In the blue corner you have “Expert #1” claiming social media is the way of the future. And email is obsolete and ineffective. And in the red corner you have “Guru #2” stating that email is the ONLY channel you need to use. And that it has been, and will continue to be the most effective form of digital marketing available. So who’s right